Chinese Sports Brand Anta Aims to Take On Nike and Adidas

Translation

Keywords

闯荡 - chuǎngdàng - to leave home to work / to get away from home / to wander the world / well-traveled / adventurous
辍学 - chuòxué - to drop out of school / to leave off studying / to interrupt one's studies
作坊 - zuōfang - workshop (of artisan)
缔造 - dìzào - to found / to create
沿海 - yánhǎi - coastal
聚集 - jùjí - to assemble / to gather
庞大 - pángdà - huge / enormous / tremendous
赞助 - zànzhù - to support / to assist / to sponsor
打响 - dǎxiǎng - to start shooting or firing / to win an initial success / to succeed (of a plan)
融资 - róngzī - financing
战略 - zhànlüè - strategy
来源 - láiyuán - source (of information etc) / origin
控股 - kònggǔ - to own a controlling number of shares in a company
高端 - gāoduān - high-end
股份 - gǔfèn - a share (in a company) / stock
旗舰店 - qíjiàndiàn - flagship (store)
拥有 - yōngyǒu - to have / to possess
时机 - shíjī - fortunate timing / occasion / opportunity

Grammar

随之... - Expressing "thereupon / subsequently / accordingly..." with "suízhī..."
2019年，安踏控股芬兰体育品牌亚玛芬体育，随之掌控了始祖鸟、萨洛蒙等高端品牌。

尚未 + Verb / Verb Phrase - Expressing that an action has "still not / not yet" happened with "shàngwèi + Verb"
尽管在西方尚未家喻户晓，但安踏正试图挑战耐克和阿迪达斯的统治地位。

日趋 + Verb / Adj. - Expressing "(increasing) day by day / gradually…" with "rìqū + Verb / Adj."
中国与西方关系日趋紧张给中国品牌带来了挑战，企业必须在中西方之间谨慎平衡。

鉴于 + Observation / Conclusion / Suggestion - Expressing "in view of / seeing that / considering..." with "jianyu + observation / conclusion / suggestion"
不过分析人士认为，鉴于耐克等对手当前面临全球性挑战，这也为安踏提供了有利的海外扩张时机。

当前... - Expressing "current / today's / present / to be facing (us)..." with "dāngqián..."
不过分析人士认为，鉴于耐克等对手当前面临全球性挑战，这也为安踏提供了有利的海外扩张时机。

并非... - Expressing "really isn't..." with "bìngfēi..."
安踏方面表示，全球体育用品市场并非“零和游戏”，公司有信心让消费者认可其创新和品牌价值。

Grammar

隨之... - Expressing "thereupon / subsequently / accordingly..." with "suízhī..."
2019年，安踏控股芬蘭體育品牌亞瑪芬體育，隨之掌控了始祖鳥、薩洛蒙等高端品牌。

尚未 + Verb / Verb Phrase - Expressing that an action has "still not / not yet" happened with "shàngwèi + Verb"
盡管在西方尚未家喻戶曉，但安踏正試圖挑戰耐克和阿迪達斯的統治地位。

日趨 + Verb / Adj. - Expressing "(increasing) day by day / gradually…" with "rìqū + Verb / Adj."
中國與西方關系日趨緊張給中國品牌帶來了挑戰，企業必須在中西方之間謹慎平衡。

鑑於 + Observation / Conclusion / Suggestion - Expressing "in view of / seeing that / considering..." with "jianyu + observation / conclusion / suggestion"
不過分析人士認為，鑑於耐克等對手當前面臨全球性挑戰，這也為安踏提供了有利的海外擴張時機。

當前... - Expressing "current / today's / present / to be facing (us)..." with "dāngqián..."
不過分析人士認為，鑑於耐克等對手當前面臨全球性挑戰，這也為安踏提供了有利的海外擴張時機。

並非... - Expressing "really isn't..." with "bìngfēi..."
安踏方面表示，全球體育用品市場並非「零和游戲」，公司有信心讓消費者認可其創新和品牌價值。

Proper Nouns

彪马 - Biāomǎ - Puma (German athletic apparel and footwear corporation)
安踏 - Āntà - ANTA (Chinese sports equipment multinational corporation)
耐克 - Nàikè - Nike, Inc. (American athletic footwear and apparel corporation)
晋江 - Jìnjiāng - Jinjiang (city in Fujian Province)
阿迪达斯 - Ādídásī - Adidas (German multinational athletic apparel and footwear corporation)
斐乐 - Fěilè - FILA (South Korean athleisure brand)
芬兰 - Fēnlán - Finland
亚玛芬体育 - Yàmǎfēn Tǐyù - Amer Sports (Finnish multinational sporting equipment company)
始祖鸟 - Shǐzǔniǎo - Arc'teryx (Canadian company specializing in outdoor apparel and equipment)
萨洛蒙 - Sàluòméng - Salomon (French sports equipment manufacturing company)
比弗利山庄 - Bǐfúlì Shānzhuāng - Beverly Hills (city in California's Los Angeles County)
谷爱凌 - Gǔ Àilíng - Gu Ailing / Eileen Gu (Chinese freestyle skier)

Idioms

家喻户晓 - jiāyùhùxiǎo - understood by everyone / well known / a household name