中国啤酒巨头青岛啤酒因消费低迷利润下滑

中国啤酒巨头青岛啤酒因消费低迷利润下滑

中国第二大啤酒巨头青岛啤酒(Tsingtao Beer),利润出现大幅度下滑。到六月为止的上半年中,青岛啤酒的净利润只有10.7亿元,比去年同期下降了11%。这是从2012年到现在净利润最低的半年。

由于经济增速放缓,消费环境低迷,再加上长时间的暴雨天气,中国啤酒市场受到了很大的影响,销量出现大幅度下滑,目前已连续两年出现负增长。 除了国内经济增速放缓的影响,青岛啤酒还受到百威啤酒(Budweiser Beer)等国外啤酒品牌的威胁。对国外啤酒品牌来说,中国市场有很大的吸引力,因为整个中国能喝掉世界啤酒总产量的四分之一。但是国外品牌同样受到中国经济低迷的影响,在中国市场的销量也出现了下滑。

不过,青岛啤酒近年来一直在研发高端啤酒,希望能获得高端啤酒市场。尽管在国内市场销售量下降,但是青岛啤酒上半年出口增长了16%。

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